Pursuing Podcasters - Be Very, Very Clear
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Podcasters are generally pretty sophisticated, or they wouldn’t be involved in such a high-tech hobby. This doesn’t mean you can skimp on your site; quite the opposite, in fact. You have to work even harder to make sure that all of the information on your website is clear, so that your customers will know exactly what you are offering them.
For instance, going back to Mitch Keeler’s review, he gave points to Liberated Syndication on this issue. The firm offers “unlimited bandwidth,” which makes Keeler immediately wary, but they do an excellent job of explaining what they mean by this phrase. As it turns out, the most recent files are served from faster, larger pipes, while older material travels across reliable but lower speed connections. This is the kind of detailed information that many experienced podcasters appreciate.
You also need to be very clear about what you will and will not permit in your terms of service. This is true with any customer, of course, because it will help head off misunderstandings before they happen. Early in the history of podcasting, however, there was a lot of use of copyrighted material (such as commercial songs). There are now “podsafe” songs and music, so no podcaster should find a “no violations on copyright law” rule to be particularly onerous.
You might find it helpful to check out what other web hosts offer podcasters, and consider carefully what you can offer them. Not every host can handle podcasters, but they are today what bloggers were a few years ago. You may find their business well worth pursuing.
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