Macromedia Flash in Mobiles and Devices - 2. Licensing agreement with Samsung
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Samsung Electronics signed a licensing agreement with Macromedia onJanuary 19, 2005. Samsung will use Flash Lite 1.1 to deliver graphical user interfaces and rich interactive experiences on new mobile handsets around the world. The first Samsung handset enhanced with Flash Lite 1.1 will be available in Korea; other handsets will be available in other regions soon. Flash Lite 1.1 is a version of Macromedia Flash Player specifically developed for mobile phones so consumers can benefit from the power of rich interactive Flash experiences. Subsequent Samsung handsets with Flash Lite 1.1 will be deployed inEurope,U.S., and Korean markets.
Samsung will use Macromedia Flash MX Professional 2004 to rapidly generate intuitive user interfaces and applications that can be easily deployed with Flash Lite 1.1 across handsets with differing operating systems, processors, browsers, and screen sizes.
Samsung Electronics produces over 100 handset models each year, and has shipped 86 million handsets in 2004 in 45 countries.
3. Macromedia at 3GSM World Congress
Macromedia participated at the 3GSM World Congress 2005, which took place place in Cannes, France on February 14 – 17, 2005. Macromedia highlighted the growing footprint of Macromedia Flash enabled mobile phones and showcased the latest rich, interactive experiences delivered with Flash to mobile users worldwide.
Macromedia hosted a series of events at 3GSM where attendees learned about developments in Macromedia mobile technology and the business opportunities Flash provides for mobile operators, aggregators, handset manufacturers, and content providers.
Macromedia shared the benefits of Flash mobile technology with more than 30,000 attendees from the mobile community. 3GSM conference attendees really took notice of what Macromedia is doing in mobile. Stephen Elop’s presentation on “The Role of Software and Developer Communities in Driving Demand for Devices and Services” was a great success. Stephen discussed all the ways in which Flash is mobile: from Flash Player ubiquity to the huge development community ready to tap into this market. He highlighted how Macromedia is trying to provide a great experience for mobile the way it did on the desktop. In addition, Stephen talked about the recent announcements of Flash coming to Nokia Series 60 Platform and Samsung handsets.
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