Hosting Companies Sport Unconventional Marketing Techniques - Advertising By "Other" Means
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It seems that hosting companies will do anything to keep their name in the forefront. We've seen everything from promotions to giveaways to sponsorships and charitable donations. Anything that could gain exposure is fair game. It would seem if you wait long enough, you'll be able to get whatever you need for free just by signing up for a web hosting package. Even that new iPod!
On DefyingGravity, you can see a whole slew of things that Globat.com has done to get their name out. They're even making somewhat of a game out of it by promising to pull off one interesting publicity stunt in each of the 50 states. From sponsoring child births and gynecology visits to hair cuts for charity and college term papers, it's an anything goes marketing policy. They've even sponsored mountain climbing expeditions.
If you can put a name or logo on it, they're interested. Apparently, even buying a 131-year old housefly is considered positive media exposure.
Other companies are in on it too. The UK based UnitedHosting gave away 10,000 pennies to the lucky person who guessed the date that they would reach 10,000 customers. Of course, the buzz around the contest drove in customers. Not too shabby for $100 marketing campaign! A US based company, Rackspace, has even had well-endowed women sport T-shirts with their name across their chest walk around computer expos.
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