Dallas Cowboys Give up Play for Cowboys.com

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I don’t know much about sports. If I can correctly name five teams and the sports they play, I figure I’m doing pretty well. So when you see me call the Dallas Cowboys a bunch of stupid jocks, please understand that it has nothing to do with their moves on the football field, and everything to do with their moves in the field of domain names.

I'm actually skating on pretty thin ice here, because we have at least one big Dallas Cowboys fan here at the office. Still, I think even he would agree with me that the team made a blunder - two blunders, actually - that even a rookie wouldn't make at the domain name auction held recently at T.R.A.F.F.I.C.

For those who don't know, T.R.A.F.F.I.C. is a large conference held by the World Association of Domain Name Developers and bills itself as "the domain industry's premier conference!" Three of these conferences have been scheduled for next year, in Las Vegas, Orlando, and New York. The last one for this year was held in Hollywood, Florida, from October 9 through the 13. I'm sorry to say I couldn't make it, considering that it was practically in my own back yard.

I have the usual reasons for not going: I didn't hear about it until too late, I already had other plans and I couldn't take the time off of work anyway for the full conference. But the biggest reason not to go - for me, anyway - was the price: $1995! That doesn't include the hotel room. Yes, the price will be relevant later, which is why I'm mentioning it now.

Meanwhile, let me tell you about the events that made this conference worth the price for those who are actively participating in the buying and selling of domain names, to say nothing of building businesses with those names. The organizers scheduled ten seminars throughout the conference, covering such diverse areas as the history of the domain name industry (and where it is going), local search and its effect on the industry, intellectual property (such as trademarks) and domain names, and much more. Steve Forbes gave the keynote. And of course parties and networking opportunities abounded. So where did the Dallas Cowboys make their misstep?

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