Customers Demand, Get More from Web Hosts - Helping Customers Help Themselves
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Many customers use web hosts because they can provide the kinds of things they would be hard-pressed to arrange for themselves. There are many ways that web hosts can make their customers’ lives easier, as we have already seen. When you can help your customers to do something that they were certain they would have to do all by themselves, you have a chance to forge a bond of loyalty. After all, one of the biggest things customers of any business want is to make their lives easier. Do that consistently, and they will almost certainly keep coming back.
Hostway knows that many of its customers are small- to medium-sized businesses; it also knows that there are a tangle of things to be aware of when you are running such a business, and that it is hard to stay abreast of it all. That is why, on September 27, it offered a free, live audio Webcast titled “Small Business Strategies: Security and Compliance.” This provided its customers with the chance to receive an education about many issues, all in one place, thus saving them time and frustration.
The webcast covered a range of topics. These included compliance and security issues facing small businesses regarding IT and Internet; strategies for small businesses to address these issues; how to gain a competitive advantage through compliance issues; security threats and costs; plans and processes for addressing computer security issues; and guidelines for establishing a budget for managing computer security. The online seminar featured expert panelists from a variety of businesses, including PayPal. As an extra incentive for getting this important education, all registered attendees were automatically entered into a drawing for a chance to win a free Gold Plus Linux Web hosting package for one year.
Every business needs to do marketing, but not every business does it well. Indeed, since most businesses are all about anything but marketing, many companies do not have marketing expertise in house, just as they often do not have a lot of IT expertise in house. Verio recently signed deals with Google and Yahoo! to help customers market themselves better online.
The arrangement lets the two search companies offer credits to Verio's shared hosting, e-commerce, Virtual Private Server (VPS) and Managed Private Server (MPS) customers. Credit amounts will vary based on the hosting plan selected. New and existing Verio customers will be able to use these credits to set up accounts and create their advertising campaigns directly with Google AdWords and Yahoo! Search Marketing, and are then charged on a cost-per-click basis. Customers control their pay-per-click rate directly through the two search engines.
In a recent survey conducted by Verio, small to medium business customers identified marketing tools as a key service to help grow their online business. Verio plans to deliver additional online marketing tools to customers throughout 2005.
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