Customers Demand, Get More from Web Hosts
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Web hosts don't compete on just price. These days, it's very much about the products and services you can provide for your customers. Read about how these web hosts are enhancing their offerings.
No web host needs me to tell them that web hosting has become a truly competitive business. With any web host worth his salt able to deliver the kind of uptime that most website owners demand, points of competition switch to different areas. Is the web host available whenever customers need help? Can he deliver the kind of help his customers need? And what kind of additional products and services does the host offer?
Many hosts are beginning to heed the call. Switching web hosts is supposed to be an easy process (and customers can take their complaints to ICANN if it isn’t), so a host needs to provide his customers with an incentive to stay – especially with the number of web hosts that site owners can now choose from. Price does matter, but it is not the only thing that customers weigh in their decision to sign up with a particular web host. Given that a number of places offer free web hosting, it may not eve be the most important thing that customers consider now, if it ever was.
Recent headlines tell the story. Web hosts are beginning to add new products and services to make the whole experience better for their customers. Some of these are the kinds of things that customers used to handle by themselves. Practically every company has a website nowadays; but not every company has an IT department. Small firms might have at most one or two technical people, especially if the business they are in is not particularly related to high technology. In such a situation, the web host in effect becomes his customers’ IT department, at least as far as the website goes. What follows is news from web hosts who have chosen to add products and services to go the extra mile for their customers.
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