Cheap at Twice the Price: VeriSign Buys Blogging Site - Beyond Blogs
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A much better idea of why VeriSign is doing this can be learned from reading the weblog of Michael Graves, a techno-evangelist for the Real Time Web team at VeriSign. “As we look ahead a few years, we see a future in which pings are generated not just by the millions per day, but by the tens and hundreds of millions,” he writes. “The blogosphere will continue to grow – rapidly – but we already note signs that RSS and the mechanics of feed-based publishing will extend well beyond the blogging perimeter, and be adopted as an enabling technology in areas like mainstream media publishing and corporate data distribution.”
In other words, VeriSign sees that this technology is the wave of the future, not just for blogs but for business purposes. With so many people in corporate America tied to their email – even when they aren’t tied to their desktop computers – what better way to let them know about information they need to do their jobs? RSS could be used to let them know about everything from manual and procedural updates to customer information to, well, fill in the blank. Just have them subscribe to the appropriate feeds, and they’ll get pinged every time something they need to know about happens.
This could be a natural as far as a new service for VeriSign to offer to its clients. The company already provides managed security services, security consulting, strong authentication solutions, and commerce, email, and anti-phishing security services to over 3,000 enterprises and 400,000 websites worldwide. But why buy Weblogs.com rather than partner with it? Well, the price was right; to a company the size of VeriSign, $2.3 million is relatively small potatoes. More importantly, this gives VeriSign control of the technology, including the ability to make changes and improvements as it sees fit.
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