The Web Production Process - Keywords
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The placement and selection of keywords can play an integral role in the ranking of a website. Tools like Wordtracker (
www.wordtracker.com) help identify keywords that might not have been thought of, the competitiveness of those keywords, and how popular they are. Once you have performed this research, try using one keyword phrase per page (outside the necessary pages: about, contact, etc.). This way, you are keeping a common theme throughout your website while providing the user with relevant content. Identify how many keywords you would like to target and create that same number of webpages; you will in essence be creating a keyword rich website.
Creating your Site Map
Proper navigation is important for usability, functionality and search engine spiders. There is nothing worse than having a broken link or unfriendly navigation on a website. Before designing the various webpages, create the sitemap along with outlining the total number of webpages in the website. Grab some paper and pen and outline your entire website structure and navigation. Show which pages link to each other and once again ensure you are keeping your website theme consistent on all pages you are creating in your sitemap. You can also use this sitemap as another way for the search engine spiders to index your entire site.
Copy, Copy, Copy
Good content is critical these days, both from a search engine and user experience point of view. Today, people are often searching for relevant information using a search engine like Google or Yahoo!. It is critical to create good, keyword rich content that is relevant to the theme and <title> of a web page. Keywords should appear at least 4-6 times on every page that contains text. Users will come back to a website and have only good things to say if their experience is a positive one and they found what they were looking for.
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