Web Hosting How-Tos

  Home arrow Web Hosting How-Tos arrow Page 4 - The Maintenance and Advertising of Web...
Web Hosting Articles  
Web Hosting FAQs  
Web Hosting How-Tos  
Web Hosting News  
Web Hosting Reviews  
Web Hosting Security  
Weekly Newsletter 
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEB HOSTING HOW-TOS

The Maintenance and Advertising of Websites
By: Herman Drost
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 1
    2004-11-24

    Table of Contents:
  • The Maintenance and Advertising of Websites
  • Three more tips
  • How to Write Sales Copy Effectively for the Web
  • More tips

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH WEB HOSTERS

    TOOLS YOU CAN USE

    advertisement

    The Maintenance and Advertising of Websites - More tips


    (Page 4 of 4 )

    9. Use testimonies - obtain testimonies from satisfied customers and include them throughout your web copy. These are powerful motivators because it is someone else (not you) testifying to the use of your product ie

    "I am so relieved that I don't have to chase my kids into the bathroom anymore to brush their teeth. My kids now run to the bathroom to use the teeth whitening gel and are smiling much more than before. They now have a more positive attitude and have made many more friends."
    Sandra Smith
    ssmith@msn.com

    10. Include graphics - graphics should only be used to support the content of your web copy. In this example, you could include before and after photos. The first photo could show someone alone smiling and showing their yellow teeth. The second photo could show a smile with shiny white teeth standing together with their friends (to emphasize why this person became popular).

    11. Get the order - include several ways for your visitor to take action and order your product. Include order buttons throughout the sales copy (sometimes visitors have read enough and want to order immediately without wanting to read through the whole page). Use several payment methods (ie credit
    card or paypal) to capture the largest number of paying customers.

    12. Include bonuses - most people love to receive something extra on top of what they are getting already. This increases the perceived value of your product. Add a few bonuses to the end of your sales copy. This may consist of e-books, offering extra help after the sale, or having access to special
    information only available to those that purchase your product. Create a password protected directory on your site where only people that have purchased your product, have access to this special information.

    13. Create a sense of urgency - it's very easy for visitors to procrastinate, thinking they will come back later...they rarely do, especially on the Net. Most will purchase on impulse. You could right something like:

    "Get your order now as supplies are very limited" or

    "These bonuses are available for only a limited time"

    Be truthful in what you say. You don't want a visitor to return to your site and still see the same number of products listed from when they last visited your site. There may be a script you can use on your website that automatically shows the decreasing number of products or time available to receive the bonuses.

    14. Provide a solid guarantee - guarantees help reduce the anxiety the customer may have ordering from you. ie "30 Day Money Back Guarantee". The longer your guarantee, the fewer returns you will receive. You will receive fewer returns for a one-year guarantee than you will for a 30-day guarantee. This is because they won't feel rushed to return to review your product in order to return it.

    15. Provide contact information - this allows visitors to ask questions which you may not have clearly addressed in your sales copy. You may also want to include a personal photo of yourself or an "about us" page. This shows customers you are not trying to hide yourself behind your site but want to win
    their trust.

    16. Check spelling, grammar and formatting - run your sales copy through a spell checker like MS Word. Typos in your sales copy project an air of unprofessionalism, sending your visitors away. Keep your sentences short and to the point. Most Internet users will scan your sales copy for headlines,
    sub headlines, bulleted, bold, or colored text. Proofread your sales copy several times or have someone else read through it.

    By following the formula outlined above, you can now create sales copy that enables visitors to stick to your site and purchase your products instead of trying to "wow" them with flashy graphics that may take forever to download.

    Resources:

    Make Your Words Sell! (http://myws.sitesell.com/webselling83.html)

    Wordtracker (http://www.wordtracker.com/)

    Overture Suggestion Tool  http://inventory.overture.com/d/searchinventory/suggestion/

     

    ***********************************************
    Herman Drost is the Certified Internet Webmaster (CIW)
    owner and author of Affordable Web Site Design and Web Hosting
    Subscribe to his “Marketing Tips” newsletter for more original
    articles at: subscribe@isitebuild.com You can read more
    of his in-depth articles at: http://www.isitebuild.com/articles
    ************************************************
     

     


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    WEB HOSTING HOW-TOS ARTICLES

    - Phishing Scams: An Overview and How to Detec...
    - Tips for Safe Downloading Online
    - How To Avoid Spam
    - How to Get Into Ethical Hacking
    - How to Prevent Drive-by Downloads
    - Facebook Timeline Tips and Tricks
    - How to Keep Up with Facebook`s Changes
    - Wi-Fi Network Security Tips
    - Tips for Safe Online Holiday Shopping
    - Facebook Privacy: Keeping Up with the Const...
    - Tips for Facebook Privacy
    - How to Cover Your Tracks on the Web
    - SSH Keys for FileZilla and Putty in Cpanel
    - How to Create a Filezilla FTP User
    - How to Install FileZilla Server

    Developer Shed Affiliates

     




    © 2003-2017 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap