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WEB HOSTING HOW-TOS

The Maintenance and Advertising of Websites
By: Herman Drost
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    2004-11-24

    Table of Contents:
  • The Maintenance and Advertising of Websites
  • Three more tips
  • How to Write Sales Copy Effectively for the Web
  • More tips

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    The Maintenance and Advertising of Websites - Three more tips


    (Page 2 of 4 )

    5. Monitor website rankings - the number and type of keywords used to search for information on your site can change dramatically. Without constantly monitoring your website rankings, you may wonder why your sales have dropped. One must stay up to date with search engine  changes. Adjust your site accordingly then resubmit it to the search engines if needed.

    Use Marketleap.com to find your site's ranking.

    6. Analyze Web copy - you may be getting a lot of hits/visitors to your site but no one is buying. Your Web copy could be at fault. Try rewriting it by placing yourself in your customer's shoes. Focus primarily on the benefits of your product. Sometimes changing one or two lines can increase the percentage of sales from your site.

    7. Track website statistics - from the site statistics provided by your Web host, you can monitor the amount of visits to each page, where they came from and what keywords they used to find your web site. You may then need to optimize other pages targeting alternative keywords to increase the number of visitors arriving at your site.

    Conclusion: Create a website maintenance plan that will ensure your website is performing at its optimum level. This is essential if you wish to maintain or increase sales and stay ahead of your competition.

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