Strategies for Creating Domain Names
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In two previous articles I wrote on why domain name selling should not work and some general rules to follow when picking domain names. In this article I will look at the “nuts and bolts” of picking domain names, some of it from my personal experience with domain names (working with teams of web designers and web site owners for about two years).
I will also look at how the company name labs use constructional linguistics to come up with names. Additionally, I will explain how an individual's personal experiences can be drawn on to create a domain name which satisfies all the rules which we looked at in the previous article.
Flashback
In my previous articles we looked at the law of the proper name and its corollaries. We noted that a domain name should be unique, short, simple and easy to remember, and that it can also (but does not have to be) alliterative and/or shocking. I also mentioned that a famous celebrity should be identified with the name wherever possible. Following these rules will help a web site avoid falling into the trap of generic (or common) names. Start your branding off on a good note and you increase a web site's long term chances for success.
Make it Easy on Yourself
As you start in the process of choosing a name, make sure you get a dot com. According to the Japanese web site http://www.danchan.com/, dot com is like beach front property. Now I don't know about you, but personally I like beach front property. According to danchan.com, dot org or dot net is the equivalent of living in the Midwest; dot ws would be more like Siberia. On the Internet, dot com is the default, so even if you are an organization designing your dot org for in-house staff, get a dot com for the rest of the world.
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