How to Pick Domain Names - The Name Should be Alliterative
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This is by no means a hard and fast rule; personally I have picked names for web sites that satisfy almost every law apart from this one, simply because some other guideline seemed more relevant at that time, but some great offline and even some online examples make this law very realistic if closely examined: Volvo, Google, Amazon, Vastavista. It could be used in combination with short and simple to get excellent domain names. Now let's move on to a final law.
The Name Should be Suggestive of the Category
This was one of the laws which I had issues accepting fully since it seemingly contradicted with some of the above laws, but over time and as I studied domain names, I recognized it as the basis of constructional linguistics. A good illustration of a very successful site that has a good name which is suggestive of its category is CNet; another is www.techrepublic.com. Yet another is www.seochat.com; names like www.aspfree.com and even http://www.devhardware.com/ come up as winners.
Keep in mind that you can't always be guaranteed to come up with a winner using this rule. A roster of successful picks does not mean that you do not fall into the generic trap when you take things for granted.
Those are a few laws that should be considered when picking domain names. In my next web hosting article, I will write about ways to construct domain names from scratch using methods from constructional linguistics to personal experiences, and list some of my personal howlers when it came to picking domain names for clients and even for me. Thank you for reading.
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