How to Pick Domain Names - If You are Famous, Name Your Site After Yourself
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You can be the celebrity CEO of your own super famous site. This particular tip is not for shy retiring types. But if you find yourself famous then make the most of it by promoting your sites. In the entertainment industry this rule is probably the most used. Colorful lively personalities are used to represent seemingly futuristic domain names, such as rapper "The Game" with www.blackwallstreet.com and Eminem with the site named after himself. As another example, Def Jam records have become synonymous with their flamboyant CEO Shawn Carter along with the domain name defjam.com -- maybe Lyor Cohen (Def Jam's past CEO) was a better manager, but Shawn Carter is definitely a bigger brand, with his exploits splattered over the covers of newspapers and magazines.
Names inject life, warmth and humanity into a brand, especially if the domain name is inane and slightly boring. In the technology field, tech people like Eric Schmidt, Bill Gross, Michael Dell, Bill Gates and Steve Jobs and a host of others make us take a look at different sites. When Danny Sullivan began Searchengineland.com, the only reason I bothered to check out the website was simply because Sullivan was such a strong and influential brand all by himself. Another individual that is building a great profile online is Matt Cutts. If he ever loses his job as Google's top spam buster, he will surely be hired as an SEO consultant if he decides to go that route.
If you want a famous brand then it is best to take it for granted that you (the individual) will become famous too. Note that the laws are not meant to be followed rigorously, but as applicable guidelines (if your name is not shocking and you are famous, there is an obvious clash), any one of them is good as a stand alone guide, and all work. The main point is that everybody knows what's acceptable and what's not after they sit down in teams to brainstorm for new domain names -- for example, you want to have a good reason to tell your partners why you think computershop.com might not be the best name for your fledgling website. Now let's look at two more laws.
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