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WEB HOSTING HOW-TOS

Hosting a Search Engine Friendly Site
By: Herman Drost
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    2004-12-01

    Table of Contents:
  • Hosting a Search Engine Friendly Site
  • How to implement the 301 Redirect
  • Other ways to implement the 301 redirect:
  • How to design a search engine friendly website
  • Tips 7-12

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    Hosting a Search Engine Friendly Site - Tips 7-12


    (Page 5 of 5 )

    7. Reduce image size - too many images or very large images on your Web page will slow down the loading time of your website. Make sure your images have a resolution of 72ppi. Slice large images into smaller pieces with your graphics editor.

    8. Find incoming links (backward links) - websites that link to yours raise your link popularity. Search for websites that are compatible with yours and have a PR 4 or more to do a link exchange. Write optimized articles and include them on your website. This means your site has a greater chance of being indexed quickly as well as getting a boost in its rankings.

    Create absolute links (ie http://www.domainname.com) from all your internal pages to your home page. This will increase the number of links pointing to your home page.

    9. Use Cascading Style Sheets (CSS) to implement a clean design throughout your web site. This will reduce the time to implement a consistent text (or layout) style for your website. It will also enable you to easily update your whole site should you wish to make any future changes.

    10. Place any script code into external files - when using javascript (ie for swapping images on your navigation bar) it creates a lot of code between the header tags, pushing down the text that search, engines would spider first. Placing the script code in an external file reduces the code to just one line. 

    11. Insert the DOC TYPE tag at the top of every Web page. A DOCTYPE ( “document type declaration”) informs the validator which version of HTML you’re using for your Web pages. DOCTYPEs are a key component of compliant Web pages: your markup and CSS won’t validate without them. i.e.

    [!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01
    Transitional//EN" "
    http://www.w3.org/TR/html4/loose.dtd"]

    DOCTYPES are also essential to the proper rendering and functioning of web documents in compliant browsers like Mozilla, IE5/Mac, and IE6/Win.

    12. Write clean html code - website editors often write extra code. This can increase the loading time of your Web pages. Check your html code by running it through a html validator.

    Once you have implemented all the strategies above, submit your site to the search engines and get ready for lots of targeted traffic.

    You now have built a profitable search engine friendly website.

    Resources

    The Global Structure of an HTML Document

    http://www.w3.org/TR/REC-html40/struct/global.html#h-7.1

    Page Validation and Loading Times

    http://stoco.net/cgi-bin/wc/wc.pl

    HTML Validator

    http://www.htmlhelp.com/tools/validator/

    ************************************************
    Herman Drost is the Certified Internet Webmaster (CIW) owner and author of Affordable Web Site Design and Web Hosting Subscribe to his “Marketing Tips” newsletter for more original articles at: subscribe@isitebuild.com You can read more of his in-depth articles at: http://www.isitebuild.com/articles
    ************************************************


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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