Hosting a Search Engine Friendly Site
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Certified Internet Webmaster Herman Drost helps you make sure your website is spotted by the search engines. First, he explains how to use a "301 redirect" to keep high search engine rankings on Web pages you've just redesigned. Then, he explains 12 effective strategies for designing a search engine friendly website.
You've just redesigned some pages of your website. The pages have high search engine rankings that you don't want to lose. How can you safely redirect website traffic from your old pages to the new pages without losing your rankings? You can do this by using a "301 redirect."
What is 301 redirect?
301 redirect is the best method to preserve your current search engine rankings when redirecting Web pages or a website. The code "301" is interpreted as "moved permanently." After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name. You implement the 301 redirect by
creating a .htaccess file.
What is a .htaccess file?
When a visitor/spider requests a Web page, your Web server checks for a .htaccess file. The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors.
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