Hosting Your Own Website: Reliability - Preparedness
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Once you have taken all of the measures possible to ensure the reliability of your server and software, you might think that you are done. However, no matter how many precautions you take, there is always the possibility of an unexpected disaster. For instance, no matter how well you plan, you cannot help it if a water main breaks in your server bank and your server is completely destroyed by a flood.
It is vital that you have contingency plans for every feasible situation. Your individual solution will depend on your needs and preferences, but whatever you choose, it should ensure your safety. You cannot afford to be put into the situation that you have lost your server and you do not have your website or anywhere to put it up.
One of the most important things that you can do is to keep a central backup of your website at all times. Although this can be done with automation, a simple solution is just to have a second local server where your developers always upload a second copy of every file. Although it can be a slight annoyance for the developers, it ensures that you will always have an up-to-date version of your website, no matter what happens.
Another very important measure to take is to have an ultimate back-up plan. If you completely lose your server and have no way of getting it back quickly, you have to have another option. A good choice is to have a web host picked out that loosely suits your needs. You can either have an active account with that host that has your website backed up on it, or you can have the information available to quickly sign up for the host in the event of an emergency. Regardless, you have to be ready to quickly get your website over and set back up with as little down time as possible.
Although it can be an involved process and is not absolutely vital to getting your website, having preparations in place for disaster recovery is very important. In many cases, your company’s website is the only interaction you have with a potential customer. If your website is down, then those potential customers have no way of getting to your business. No matter what market you are in, any lost customer is lost business and lost profit. Even if you feel that you can afford to lose a few customers, it is definitely a better business practice to maintain your company’s image.
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