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WEB HOSTING HOW-TOS

Blogs: Optimizing For Blogger As A Free Blog Host
By: Wayne Hurlbert
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    2005-01-19

    Table of Contents:
  • Blogs: Optimizing For Blogger As A Free Blog Host
  • Free Blogger hosting for your blog
  • The optimization and search engine power of blogs
  • On page blog optimization techniques
  • The link power of blogs

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    Blogs: Optimizing For Blogger As A Free Blog Host - On page blog optimization techniques


    (Page 4 of 5 )



    Blogs are optimized using the same techniques as static websites. Keep in mind that a blog is simply another website. What works in the search engines for other sites will also work for optimizing a blog. Blogger assists the blog writer by building in many optimization features that enable a blog to compete in less competitive searches, even if no other optimization techniques are applied.

    The blog title is important, and should be chosen carefully to reflect the topics and themes of the blog. Many blog titles are frivolous and provide little search engine value. I recommend that you include at least one important keyword in the title.

    The title is important because it forms part of the URL sub-domain. Combining a keyword-enriched title with the blog URL is often enough to compete for non-competitive searches. As the regular posts are added to the blog, each one generates a unique page with its own URL. Since the blog title forms part of that URL, it is important that it contain some keyword; remember, the blog title is at the front of the URL.

    The individual page URL contains all of a short blog post headline, and most of some longer ones. For that reason, place the targeted keywords early in a blog post headline to ensure their inclusion. Blogger publishes the page URLs with the headline words separated by dashes, in accordance with the Google preference for dashes over underscores.

    The blog title tags are readily and easily changed in Blogger to reflect any targeted keywords and phrases. Because the blog itself is a website sub-domain, altering the title tag is a very powerful option for any blogger to utilize.

    The Blogger supplied templates are pre-written with h1, h2, h3, h4, h5, and h6 tags. The headings are placed in the heading tags automatically, providing an instant search engine advantage for the blog. The templates are fully CSS compatible and welcome both additional CSS and HTML coding.

    Blogs are well crawled by the major and lesser known search engine spiders. Because the posts are so frequent, the spiders return to reindex the blog on at least a daily basis. By pinging the blog, which is notifying the specialized blog search engines and RSS aggregators of an update, the blog reaches a huge audience including media outlets. A good one stop multiple site pinger is Ping-O-Matic http://pingomatic.com

    There appears to be little, if any, discrimination against Blogger and other free hosted blogs among the members of the media and other blog RSS feed subscribers.

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