Blogs: Optimizing For Blogger As A Free Blog Host - The optimization and search engine power of blogs
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Contrary to what many people believe, Google does not give preference to blogs hosted on Blogger, despite Google’s ownership of the popular blog service. As a result, bloggers using the Blogger hosting system stand on an even footing with bloggers using other free or paid blog hosting services, as well as with blogs hosted under an owned domain name, or as part of an owned domain website. The playing field for optimization is as level as possible for all bloggers.
Blogs rank well in the search engines because of their very nature. They are regularly updated with keyword rich content. Most blog writers stick to a main theme for their blogs, making relevance easy. Because of the blog’s versatility, the blogger can add more themes to the blog and tie them together, enabling a blog to maintain several strong themes.
Blogs are also link magnets, mainly from other similarly themed blogs. It is not unusual for a blog to receive a Google PageRank 4 or 5 after being live on the Internet for only one month. The theme relevant links are often placed right in blog posts, and contain powerful link anchor text. One-way inbound links to blogs are freely given by other bloggers, since many blog writers are not concerned about search engine rankings. As a result, the competitive level of the sought-after keywords is not as strong as its overall potential, based on sheer numbers of blogs.
Bloggers maintain large link lists, called blogrolls, that usually sit on the blog’s home page. The weakness of the blog link lists is their volume. It provides less than optimal PageRank and link popularity passage, since it’s divided among large numbers of receiving blogs and websites.
What the blog link popularity lacks in amount of what is passed along, is made up for in theme relevance and quantity. Blog links are literally a volume business. Note that reciprocal blog links don’t appear to suffer any downgrading, as is often the case for static sites. Incoming links, including reciprocal links, are effective for blogs.
Next: On page blog optimization techniques >>
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