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WEB HOSTING HOW-TOS

Blogs: Optimizing For Blogger As A Free Blog Host
By: Wayne Hurlbert
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    2005-01-19

    Table of Contents:
  • Blogs: Optimizing For Blogger As A Free Blog Host
  • Free Blogger hosting for your blog
  • The optimization and search engine power of blogs
  • On page blog optimization techniques
  • The link power of blogs

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    Blogger enables you to host your blog on their server for free. As a very simple use interface system, even a novice with absolutely no programming or blogging experience of any kind can make his blog fully operational very quickly. The very simple procedure for starting a blog takes only minutes to complete.

    The Blogger server offers two choices. You may set up a free standing blog as a separate website. Or, if you already possess your own site, you may write your daily posts on the Blogger interface and transfer them to your existing website via the built-in FTP feature.

    Blogger provides a choice of pre-written templates for the blog layout, but all of them can be changed to include different color combinations and page formats. Blogger freely permits the use of third party add-on features, including commenting systems, track back, visitor counters, RSS site feeds, and most scripts often seen incorporated into traditional websites.

    Note that Blogger offers all of those necessary blogging functions, including a site feed through Atom, with the exception of track back, in its blogging service package. The user is under no obligation to use the Blogger-supplied versions, however. Keep in mind that the company agreement does require that the Blogger logo icon remain on all of the pages.

    When choosing a URL for the blog, it will appear as http://yourblogname.blogspot.com or if you prefer, as http://www.yourblogname.blogspot.com, making the blog URL a sub-domain of the Blogger system. The main domain is indicated by the “blogspot.com" portion of the URL. Being a sub-domain presents some unique but not insurmountable challenges to optimization, as we shall see.

    A Blogger user is not restricted in the choice of blog titles, and careful title and URL selection can help greatly in the optimization process. Many blogs suffer from very poorly selected titles that contain no relevance to the overall blog theme. Keep that in mind when selecting a title. Keywords within the blog title and URL are very powerful in ranking well with a blog component, especially as a sub-domain from the Blogger host.

    After creating a blog title and selecting a blog template to be customized later, the Blogger registration process is completed. A new blog writer is ready to begin writing blog columns, which are referred to as posts.

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