Should You Buy Domains Solely For Their PR? - Summary
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In summary, anyone looking to buy a website with a high Page Rank should be very wary of the seller and the website. There are certain safe practices that you can follow to ensure that you are getting a good deal on the website.
The first thing that you should do is visit the domain that you are looking to buy. If there is nothing or very little there, then it is likely a domain that had expired and then was repurchased. You will want to avoid these websites for the reasons stated above.
You will also want to check that a website looks genuine. In this day and age, almost all websites will have a great deal of user-generated content and a wide variety of web pages. If you visit the domain and you see fairly static and boring pages and a very limited selection of content, then you should be a little skeptical. It is very difficult for a boring website to gain a high Page Rank without falsely inflating it with purchased links.
You can do a little digging by using Google to search “site:<domain name>” or “cache:<domain name>.” This will reveal the full current website as well as the most recently cached version of it. Be wary if there are any significant changes between the two, as this will show that something odd has changed very recently.
Unfortunately, there is no way to be 100% certain that you are making a good investment by purchasing a domain name with a high Page Rank. The best thing that you can do is stay away from it entirely if you want to minimize your risk. It is always possible to develop a website’s Page Rank yourself. If you are set on purchasing a high Page Rank domain, then you have to use your own judgment to determine whether or not you are making a sound investment.
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