Should You Buy Domains Solely For Their PR? - Risks
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The most obvious risk associated with purchasing a high Page Rank website is that the future profits that you gain from the website will not offset the initial costs that you spent for the Page Rank. However, most people that are serious about buying a website will overlook this risk because they are confident that they will be able to properly manage their website. Whether these people are right or not, this is not actually the largest concern when dealing with high Page Rank purchases.
The biggest concern with high Page Rank websites is known as “Page Rank fraud.” As you might imagine, this occurs when you are purchasing a website that you believe has a high Page Rank and it actually has either no Page Rank (0) or a very low one (1 or 2). There are several reasons that this can happen, but it boils down to the fact that it occurs all too often and more and more people are falling prey to the tactics of scammers.
The most common way to commit Page Rank fraud is for someone to purchase a domain that has expired but had a high Page Rank before it did. Websites do this from time to time, for many reasons. That person will then turn around and sell the website right away to someone looking for a high Page Rank. Although the Google Toolbar will display the old Page Rank for the website, the reality of the situation is that the website actually has a Page Rank of 0.
The Google Toolbar is a mixed blessing in this way. It takes a long time (2-3 months) for the Google Toolbar to properly update the Page Rank of a website. In Internet terms, that is an eternity. When a domain expires, Google automatically resets its Page Rank to 0 and cancels out the effects of all existing links from other websites. Basically, if you bought a website with a high Page Rank that has expired, then you might as well be buying just the domain name itself (about a $10 value).
Another way to commit Page Rank fraud is for an individual to purchase a multitude of temporary links from other websites. Many websites offer paid affiliate links, which is a part of SEO. However, the purchaser keeps these links only long enough to raise the Page Rank of their own website to an acceptable level. Then, they will sell the website with the high Page Rank to some unsuspecting person. After the transaction has taken place, they will stop paying for the links and the Page Rank will plummet.
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