Should You Buy Domains Solely For Their PR?
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If you are new to the field of web marketing, website design, or search engine optimization, you may have only briefly encountered the term “page rank.” It is time that you become more familiar with the concept, because it is integral to just about any kind of money generation that you will find on the Internet.
Page Rank was established in 2002 by Google to indicate the popularity of a particular website. Google was having issues with deciding what websites to put at the top of its search engine results, and it decided that Page Rank (along with a myriad of other solutions that make up the full Google indexing system) would be a good solution.
In the Page Rank system, a website can be ranked anywhere from 0 to 10, with a website of Page Rank (PR) 10 being very popular; this rank is difficult to achieve. A website’s Page Rank is higher if it has more traffic from users and/or if it has more inbound links from other websites. The website will get more points from a link from a website with a high Page Rank itself than from one with a low Page Rank.
What has been happening recently is that website developers have been creating websites, marketing them online, and through various methods have been increasing their Page Rank. Once they have gotten the Page Rank of the website to a relatively high level (5 or so), they will sell the domain to other people. The developer only had to invest a tiny up-front fee to register the domain and then whatever time it took them to develop the website and its Page Rank.
The reason that people buy these high Page Rank domains is so that they do not have to concern themselves with developing their own popular website. The theory is that if they can buy a website that already has a good deal of traffic (indicated by Page Rank), then they can bypass months or even years of hard work in building up a website's popularity. By doing so, they can rely on the expertise of professionals to get a website going rather than trying to do it themselves. The amount of money that an individual spends on a high Page Rank website varies greatly, but it can be anywhere from under $100 to several thousand dollars.
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