Blogs: Frequently Asked Questions - Do blogs have value in the search engines?
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A blog component to a website is a powerful search engine optimization technique. The combination of fresh theme relevant content and incoming links is just what the search engine algorithms ordered. The strong Google PageRanks displayed by blogs, combined with frequent blog updates, ensure that a blog is crawled and reindexed often by the search engine spiders.
Why do blogs perform so well in the search engines?Blogs perform well in the search engines for several reasons. First of all, blogs are updated regularly with fresh keyword rich posts. The posts tend to be centered around just a few major themes, making the entire blog strongly themed for those keyword phrases. Incoming links from the vast majority of other blogs and websites share that same theme, providing the blog with the full power of their link popularity boost and Google PageRank transfer. Links from within the posts on other blogs are not only powerfully theme related, but often contain some desirable keyword laden link anchor text.
Are blogs posts classified as theme relevant content?
A blog post is usually very theme relevant, since most blogs are written around very few topics. A blog tends to be very focussed in its subject matter. For that reason, blogs have high keyword density for their most important keyword phrases. Not only are the blog posts theme relevant, but most incoming and outgoing links and link anchor text are theme relevant as well. Even though blog posts scroll off the blog’s home page very quickly, they are replaced by other theme relevant posts, maintaining the blog’s overall themes and topics.
Can a blog be optimized for the search engines beyond links and content?Blog title tags can be optimized to contain the most important keywords. The h1, h2, h3, h4, h5, and h6 tags are part of most blog templates offered by the many blog hosting companies. Search engine sensitive code can also be used to ensure ease of spider crawling in the same way as with traditional websites.
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