Blogs: Frequently Asked Questions - Where do I get ideas to write about in the blog?

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A business blog can include articles about industry and company news, new products and services, research and development efforts, business tips, and product reviews. Ideas for selecting and using the industry’s products and services are also good topic idea generators.

What value are blog comments?

The comments section of the blog post is very important. By providing feedback from the blog’s readers, the blogger can build a conversation with the customer base. The readers’ comments are also an excellent source of product and marketing ideas and mini surveys. The comments section of many business blogs is often the most widely read part of the blog. The opinions of the readers can help steer a company away from some bad marketing ideas, and often toward some very good ones. The comments section starts that business and customer interaction in a very positive way.

What is an RSS feed?

RSS stands for either Rich Site Syndication or Really Simple Syndication (no one agrees on the definition). RSS provides an instant update of the latest blog posts. To send an RSS feed, the blog must use and be coded for broadcasting an RSS feed. It is very easy to set up an RSS feed, so coding is not really a major concern for most website owners. The RSS feed is read from an RSS aggregator, which collects the feeds in the subscription. They are read by the subscriber in a manner similar to reading e-mail.

Should a blog have an RSS feed?

A blog should definitely include an RSS feed. The feed increases the blog’s readership to include many subscribers who would not otherwise visit the blog. The ease of reading an RSS feed increases the likelihood of the blog enhancing the site’s sales, marketing, and public relations efforts. The RSS gets the message out in a timely way to the general public, including the media and prospective customers.

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