Why You Shouldn`t Become a Web Host - Don’t Look Behind You
(Page 4 of 4 )
Matt Inglot pointed out that “As human beings we tend to find change uncomfortable, but there isn’t much room to be in a placid comfortable nook when you’re an entrepreneur.” He went on to explain how entrepreneurs must always be willing to try new things. As a web host, you have a huge incentive: the competition. If you’re not prepared to adapt to a changing field, they certainly are. And there are plenty of web hosts out there, because many have been attracted to the industry by the same kinds of dreams that are getting you all fired up.
You have to come up with ways to make yourself different from the rest of the field, and stand out positively in the eyes of prospective customers. Indeed, you must continue to offer advantages over the competition after you win your customers over, because there is nothing to keep them from switching to another web host if they aren’t happy – and there are a ton of web hosts who would be happy to have that business.
And there’s no getting around the fact that starting and operating your own business is a lot more stressful than being an employee. Oh, it’s true that some personality types actually find it less stressful, but most people tense up when they constantly have to make decisions with too little information. When it comes to being an entrepreneur, taking risks is in the nature of the beast. Do you try to attract bloggers? How about podcasters? What about controversial websites (and how do you define “controversial”)? Will customers pay more for that new service you’re offering – and will it cover itself with the money you make from it?
There you have the major reasons that you shouldn’t go into the web hosting business. I hope that I’ve busted some of your illusions so you can examine the idea with clearer eyes now. And if I haven’t completely dissuaded you, at least now you know the pitfalls you’re likely to face along the way, and can prepare for them.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |