Why You Shouldn`t Become a Web Host - No Vacation Time
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The Internet is up 24/7. Site owners expect their websites to be up 24/7. And if they arenít, theyíll call their web hosts to complain; thatís you, and you might find yourself working 24/7 just to keep up with your customersí needs. But thatís just the most obvious manifestation of the problem with being your own boss. The work never stops.
It isnít just customers either. If youíre a reseller web host, youíre dealing with the company from whom youíre buying your hosting space. If you arenít, youíre buying your own equipment and dealing with suppliers, whose workers and products may or may not be reliable. You also have to spend time promoting your business, which involves a lot more than just slapping up a web site.
In fact, the number of skills you need to operate your own company is staggering. You are your own salesman, marketer, bookkeeper, trainer, IT person (particularly important when youíre a web host), website designer, purchaser, quality control person, customer support, and on and on. If you are missing any of these skills, you have to acquire them yourself by taking the time to read books, attend classes, or do whatever it takes. Your other option is to hire someone with these skills, either as a full-time employee or as a contractor.
If not having the right skill set is one reason that many web hosting businesses fail, another reason is time management. Letís face it, you canít be available to your customers every single moment; you have to sleep sometime. Donít assume you wonít get a phone call at three in the morning from one of your customers with an issue. Itís not unusual to put 15 hours a day into your business, and itís unlikely that youíll be at the top of your form the entire time. If youíre not naturally well-organized, you can look at time management as another skill you must learn before starting your own business, whether itís web hosting or another field.
Of course, this feeds right back into the point that thereís so much to do when youíre running your own business. You want to refine your business plan and grow your business, but when youíre caught up in daily activities itís hard to see the forest for the trees. How can you work on maximizing your growth when five customers are screaming at you because they canít get to their sites to update them, the new server hasnít been set up yet, your customer support person is down with the flu, the firm handling your web connection has you on hold, some of your bills are overdue because some of your customers are late with their payments, and your pay-per-click advertising campaign just ran out of money for the month? Sure, thatís overly dramatic, but you probably get my point.
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