Web Hosting Goes Green - Other Sites Go Green
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Whether they are buckling under the pressure of a demanding public or choosing to go green for no other reasons than those pertaining to the environment, many global corporations operating major data centers are making strides when it comes to taking their companies in a more environmentally-friendly direction.
Data center researcher The Uptime Institute recently named many other heavy-hitters in the information technology field on their Global Green 100 list as making significant energy efficiency achievements. Some of those named are global corporations, such as AT&T, EMC, Google, Microsoft, Qwest, and Sun.
According to the Uptime Institute, complex economic issues and serious environmental concerns surround the energy consumption of enterprise computing and data centers. It may come as a surprise to some, but many companies are continuously working to improve the efficiency of their data centers by implementing new and innovative practices and utilizing lean, clean, and green computing concepts to bring costs and energy consumption down. Essentially, bringing cost and energy consumption down is also in the best interest of the company as it cuts down on the amount they pay in bills and other taxes, but making these kinds of improvements will also prove to be incredibly beneficial to the environment as a whole.
Global corporations get a bad rap and sometimes, rightfully so; whether it be unfair labor practices and globalization or the notoriously bad handling of funds and resources, global corporations find themselves in the news often, and very rarely for the right reasons. The Uptime Institute created the Global Green 100 list in order to feature major corporations who are doing the right thing. By highlighting the important achievements of these major corporations, the Institute hopes to identify and provide global recognition for those companies that demonstrate an integral commitment to and progress toward reducing their energy consumption and carbon footprint. Hopefully it also sets a good example for fledgling companies who want to make it big, but have yet to incorporate green practices into their day-to-day business proceedings.
According to the press release announcing the Global Green 100 nominees, the ecologically friendly corporations include Fortune 500 and InformationWeek 500 organizations that demonstrate "board-level policy and governance commitment to increasing energy efficiency and reducing the carbon footprint of their enterprise IT and data center operations." These corporations have the largest investments in enterprise IT and have led the industry in making significant improvements in energy efficiency and green-house gas reduction.
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