Understanding Your Website Traffic
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You own a website, and it gets a lot of traffic. But you don’t get a lot of visitors buying your products or services. Or maybe you don’t get a lot of traffic, and you’re wondering why. Well, you’re not alone, and fortunately there is something you can do about it.
Getting plenty of traffic to your website is all well and good, but if you don’t know more than the fact that you’re apparently getting lots of visitors, that’s not going to help you. You need to analyze the traffic that your website is getting. In fact, if you want to improve the marketing for your website, analyzing its traffic is not just important, it’s vital.
By analyzing your website’s traffic, you can tell where your visitors are coming from. Are they visiting you after doing a search at Google, or are you getting more referrals through people mentioning your sites in forums or their blogs? What kind of browsers are they using? And how are they using your website? Are they accessing all the files you want them to look at?
I think you can see how this kind of information can help you to improve your marketing efforts. If you’re getting most of your visitors from the search engines, then you’ll know that it’s important to keep up with the SEO on your site. If you’re getting a respectable number of visitors to your site from online forums or blogs, maybe you need to make sure you start visiting those places online, or keep visiting them regularly.
If some of your visitors are showing up from clicking on Google ads on another site, that’s valuable information; it lets you know your marketing campaign is working. And if they’re a content-focused site, who knows? You might be able to write an article for them or offer to be the subject of an interview, and that’s free publicity for you.
Next: Defining Some Traffic-Related Terms >>
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