So You Want to be a Webmaster - More Technical Skills
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Logically connected to learning how to choose and set up a shopping cart, a webmaster needs to know what to look for in a merchant account and payment gateway. You can probably start with PayPal; you might even be able to use it for a while, given some of their new options (here is where research skills and getting a good feeling for what the business needs come in handy).
Another area of expertise a good webmaster should have some knowledge of is search engine optimization. This is the art of making a website appear early in the search engine results pages for particular keywords. Some of the things involved in SEO include finding the right keywords and knowing how and where to use them; getting inbound links for your site; and importantly, avoiding the techniques that could get sites banned from search engines. Related to this field, it helps to know how to write online copy that will both grab web surfers and get properly indexed by search engine spiders. You can check out seochat.com for more information about these and other SEO-related topics.
Even if you already have a brick-and-mortar business, the web is a new medium. As a webmaster, if you want to get the word out about your site, you need to know web-specific advertising and marketing techniques. Again, seochat.com has some information that will help get you started, with articles and an active set of forums.
Of course, once you have the business and the website set up, you canít just sit still. Your competition surely wonít. While most people think webmasters are sitting on the sofa watching the money roll in, theyíre really analyzing website statistics to learn more about their visitors and how to better serve them; keeping up with web development and SEO techniques; generally trying to stay ahead of the competition; and of course, responding to customer queries and actually selling some of those products and/or services promoted on the website.
Yes, being a webmaster has its rewards. But donít let anyone fool you into thinking it isnít a full time job. You will work hard for every dollar you earnÖbut you just might like it a lot more than whatever youíre doing now.
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