Planning Your Web Hosting Business, continued - Getting Your Organization Organized
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In some ways, this section is an extension of the operations part of your business plan. The sort of information that you would put on an organizational chart goes here, but that’s just the starting point. As a new web hosting company, you may not need to include everything I’m going to list here, but you should consider it.
The first thing you will list in this section is the company’s executives. Include short career bios of anyone whose title starts with “chief.” This also gives you a chance to look objectively at skill sets—what skills do you have at your disposal, and which ones do you need to make sure your company will be successful? You will also want to include how much you plan to pay your officers. Yes, you should even draw a salary for yourself. If you want your business to support you, you need to plan that from the very beginning.
You should also include information about supporting professionals in this section. You probably won’t hire certain people full-time, but you will want to have access to their skills when needed. Do you have an attorney that you trust? What about an accountant for your taxes? Will you handle your payroll yourself or use a payroll company? Your list may be a little different from this one, and you certainly won’t need every kind of professional! Give it some thought, and include the names, addresses, and telephone numbers of the ones you need.
If you plan to grow significantly, you should also include projected headcount increases. Split them up by area: so many sales people, so many customer service reps, so many technical people, and so on. You may even want to include an organization chart. This might sound like a lot of detail, but these are the kinds of things you will need to be thinking about if you plan to grow your company.
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