I’ve Got 99 Problems, but a Host Ain’t One - Verify Their Email Capabilities
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Second, ask detailed questions that go beyond covering the services mentioned on the company web site. Just because a company offers 10,000 email addresses doesn’t mean that their email service even works.
I’ve signed up for hosting before, got up-and-running and then sent out a newsletter to a thousand people on my list. How do you think I felt about the great deal I got when half of them bounced back because the web host’s email server was black-listed? Yes, I had 10,000 email addresses. Too bad none of them could reliably send emails to other people.
In that same vein, ask about potential problems with sending out newsletters. Several AOL users on my list, instead of unsubscribing using the correct method, were repeatedly clicking the big ‘SPAM’ button that AOL has conveniently placed to encourage their users to anti-spam every competing company out of existence.
So after I sent out a newsletter, the next morning I woke up to find that my domain had been suspended for ‘spamming.’ Instead of all my users coming to my site to see all the improvements I made, they saw a big “NOTICE: This domain has been suspended. Please contact the billing department immediately.” It wasn’t good enough that they shut down my service, they had to make it appear that I couldn’t afford to pay my bill. How many users do you think I lost over that one?
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