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Is Clickfire the Only Honest Web Host Review Site?
By: Joe Eitel
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    Table of Contents:
  • Is Clickfire the Only Honest Web Host Review Site?
  • Clickfire’s Unusual Honesty
  • Reviewer Reliability
  • Breakdown of Clickfire’s Process

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    Is Clickfire the Only Honest Web Host Review Site?

    (Page 1 of 4 )

    Not all web hosting review sites are reliable, as anyone who has tried to find truthful reviews of web hosts has discovered. Clickfire, however, is determined to be different. If you're looking for a web host, and not sure where to turn, keep reading. Clickfire may not recommend one host over another, but they just might give you the information you need to make up your mind.

    The old saying “Don’t believe everything that you read” especially rings true when it comes to the Internet. While a magazine article may be biased or skewed, its writer can’t get away with much in the way of falsehoods because they can be taken to court for libel or for performing “payola journalism,” meaning a writer’s work was influenced through the acceptance of gifts or free services.

    The Internet, on the other hand, should be considered the Wild West of publishing. Internet users are constantly inundated with false advertising, scams, extremely biased accounts and fictitious articles -- essentially, everything that magazines, newspapers and other publications couldn’t get away with. Though technically websites can get into trouble for these types of fallacies, cases pertaining to Internet scams are harder to prosecute because the extent to which they are taken seriously and the supposed damage they cause is very hard to prove. Those who run these types of sites actually make a living off of their untrustworthy content. As long as they’re getting page views and their advertisers stay put, there is -- unfortunately -- money to be made.

    When Internet users read reviews or lists of the top websites pertaining to a specific topic, it’s important that they realize that the views expressed are usually very skewed. Often, the person who originally wrote the article owns the website and is listing other specific sites or services simply because they advertise on their site, and not because those sites and services are exceptional or perform better than their competitors.

    Such is the case for web host review websites. Googling “web host reviews” brings up 14,400,000 websites, all promising an “honest” account of the best web hosts available online. Truth be told, a large percentage of them have put very little research into their lists. As a matter of fact, the website itself may just be a ploy to generate business for specific sites also owned by the list writer. If the recommendations listed on the site aren’t actual advertisers themselves, there’s a very good chance that that website’s supposed list of the “top web hosts” features nothing more than affiliate sites, making it a win-win situation for all sites involved.

    This, of course, means that the person taking this information as truthful is the only one losing. Rather than choosing a site that best meets their needs, they’re being directed to a random website that happens to be an affiliate. This practice is commonplace, but one site is setting out to change this unfair practice. Like a breath of fresh air,Clickfireis promising its users “honest” reviews of web hosting sites, without any outside influence, including that of affiliates or advertisers. Does this sound too good to be true? Let’s delve deeper into Clickfire’s claims and find out more about their screening process.

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