How to Set Up an Online Store
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There’s so much to consider when setting up an online store that it can seem downright overwhelming to a would-be ecommerce entrepreneur. From the little details to the bigger ones, you as the owner are responsible for all of it – and practically every last decision point could be treated in an article of its own. Think of this, then, as an overview of the process.
Before you even take the first step of going into business online, you need to ask some of the same questions you’d ask when going into any business. Do you have something to market? That is, can you give your customers something they want, for which they’ll pay you enough money for you to turn a profit? It doesn’t have to be a specific product; it can be a service, or it can even be a combination of the two. One entrepreneur I know writes and maintains custom software for small businesses, blurring the line between a product and a service.
Once you’ve decided what kind of online business you’re getting into, you need to choose a domain name. This is fairly important, since it will be your company’s online identity. Think of Amazon, for example. The point is, all of your customers will remember your URL, so you want to choose one that will stick in their heads, and give a favorable impression. If you’d like to read more about choosing a domain name, there are a number of articles on the subject, including one here on Web Hosters.
So, you know what you’re going to offer for sale, and you’ve chosen your domain name. What’s the next step? You want to register your domain name, and you want to put together a website that will encourage your customers to trust you and buy. Never mind articles; there are literally books that cover the topic of good website design (and sometimes not-so-good website design, as you know if you’re ever read Web Pages That Suck).
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