Give Your Customers What They Want - Finish on a Positive Note
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Filling a need…doing something for someone…solving a problem. These are all positive things. So after you do this for your customer, you should finish on a high note. For example, if you’re writing an article, don’t let it just sort of drag out and end with a thud. (Granted, that can be a real challenge; welcome to my world). You also want to avoid giving it a trite ending. How many times have you seen someone end an article with “So what are you waiting for? Start today!” That pair of sentences all but reek of marketing. Most people who are online can smell that a mile away. You’re not trying to market to your customers and potential customers so much as help them with their problems.
That being the case, ask yourself: what do you usually feel after you’ve solved a problem? I’ll bet you feel pretty satisfied. The way you end an article should leave your customers and potential customers feeling pretty satisfied as well. They should feel hopeful and optimistic about being able to tackle the original challenge that caused them to read the article or take advantage of what you offered in the first place.
I don’t have a colorful example from Monsterhosting.ca for this one, but if I were them I’d spend the last few minutes of every course on a quick summary of what was taught, and what the students should now be able to do thanks to what they learned. In the case of an article offering a solution to a problem, you should enumerate the benefits of using that particular solution.
If you give your customers and potential customers what they want and need, you’ll be on your way to building a trusting relationship with them. If you get their attention, they’ll listen to what you have to say – and if there’s meat to it, they’ll be happy to use it. Put all these factors together, and they’ll think of you the next time they need something you can provide – and those are benefits you can take to the bank.
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