Give Your Customers What They Want - Grab Their Attention
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Remember, you’re trying to give your customers what they want, right? So you should give them the impression that you’re talking directly to them, and that it’s all about them. If you’re writing an article to attract customers with your wonderful content, make sure that first paragraph speaks directly to their situation. Let them know you understand their problem, without minimizing it, and that if they keep reading, they’ll find the solution they’re looking for.
Needless to say, it has to be real content if you want to get the attention of potential customers; you can’t just try to grab them and then not deliver. Word of mouth is a very powerful advertising tool, but it cuts both ways. If your offering is not up to what your customers expect, they’ll tell other potential customers.
So how does Monsterhosting.ca’s offer of live online courses address this? Well, the company is using perhaps the ultimate attention-grabbing tactic: it’s giving something away. The online courses are all free, and there doesn’t seem to be any limit as to how many you can sign up for. Remember, we’re talking about GIVING your customers what they want after all!
Of course this doesn’t mean that you should give away your MAIN products or services. The point to keep in mind is that any customer that does need those products and services, and is willing to pay for them, is likely to have other, related needs as well. If you can fill these needs well in a way that costs you little or nothing, so that you can give them away to your customers or potential customers, you’re ahead of the game. You’ve already proven that you can fill some of their needs; that’s the beginning of a trusting relationship. If they turned to you to fill some needs already, they’re more likely to turn to you when it’s time to fill other needs, for which you can reasonably charge.
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