Give Your Customers What They Want - Speak Plainly
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The idea of complicated control panels brings up another thing to keep in mind when giving the customer what they want. People like to think that solutions to problems are simple; therefore, if youíre trying to offer something that solves a problem, keep it simple. Simple doesnít mean skimpy; it means easy to understand.
For example, if the way you choose to give your customers what they want is by writing articles on topics of interest to them (an excellent approach, I might add), keep your language conversational. Depending on the topics you write about, you may have to resort to technical language or other jargon, but you should try to keep these to a minimum (unless you already know your audience can handle more). You donít want to talk down to your readers, of course, but too much jargon Ė or a too-formal style of writing Ė is even worse. Keep it natural, and then donít forget to edit it! Thatís when you smooth out any problems. Strive to make sure your customers understand what youíre offering them.
On the home page for Monsterhosting.caís live online courses, the company makes it very clear what youíre getting. Each course is conducted online through conference software that lets you see the presenterís screen. You listen to the presenter over the phone. You register for each course, which occurs at a specific date and time. Each course accepts a total of nine people, after which it is full.
But it gets even better than that. Click on the name of each course, and you go to a page that gives you the low-down on the course. You find out how long the course will last (most of the courses are either 30 minutes or an hour in length), read a one-sentence description, and bullet lists of course objectives and prerequisites. In short, you know whatís required of you, both in ability and time commitment, and what youíll learn. The registration process looks as if it is very easy as well (I didnít go all the way through it because I donít have my own domain name, and thatís apparently required before you sign up Ė which, given Monsterhosting.caís likely goals for this offering, is not surprising).
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