Four Building Blocks for a Web Hosting Business - Find a Niche and Fill it

Especially when you are just starting to build your business, you cannot be all things to all people. As with the search engine business, the web hosting business is highly competitive, with a number of highly visible players that get a lot of customers. That doesn’t mean, however, that the little guy has no chance at all. It does mean that you may need to think differently.

Rather than catering to everyone, think about the market and the kinds of people and organizations who want web hosting. Not all of them have the same needs. You may be able to cater to some needs better than others. Think about this, and be honest. If so, you can turn this into a virtue, and specifically set yourself up to sell web hosting to those whose needs you could fill best.

Catering to a niche is a great way to set your web hosting business apart from others. For example, there are web hosts who cater to the special needs of those who run online forums and communities. Others offer web hosting to podcasters, who have technical concerns that include eating bandwidth for breakfast. Still others cater to small online e-tailers, while others enjoy handling the web hosting needs of not-for-profit organizations.

While the four main points that I’ve mentioned in this article aren’t the only things you will need to succeed, they will certainly help to get your web hosting business off to a good start. You need a website that projects a professional image and includes extra content that attracts visitors. The site needs to be friendly to both search engines and web surfers. And finally, you need to cater to a niche to help set you apart from the thousands of other web hosting companies competing with you. Good luck!