Four Building Blocks for a Web Hosting Business - Donít Ignore the Search Engines
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Actually, the heading of this section is an understatement. Since more than 90 percent of your business is likely to come straight from the search engine results pages (SERPs), you must understand how search engines work. The success of your business depends on it.
What this means is that you need to learn how to learn to optimize your site so that the search engines will index it and give it a high ranking for your chosen keywords. But keep in mind the points I discussed in the previous section; you must also build your website so that it is friendly to visitors. Fortunately, it is possible to build a site for your web hosting business that will appeal to both search engine spiders and flesh and blood visitors. Remember, if you have the greatest hosting plan in the entire world, itís utterly useless if nobody knows about it.
So how do you learn about search engine optimization (SEO)? Well, you could start by doing a search on the phrase in Google. Or even better, you could pay a visit to SEO Chat (http://www.seochat.com). Either way, you will find more information on this topic than you can shake a mouse at, much of it free for the viewing.
If you decide you would rather hire someone else to optimize your website, you will also find plenty of SEO companies. Please be cautious when choosing one, however, since many of them are somewhat less than honorable. Some even engage in practices that could get you banned from the search engine indexes entirely. Google has some webmaster guidelines that talk about SEO and what to watch for when you consider hiring a company.
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