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Finding The Right Domain Name For Your Business
By: Developer Shed
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    2004-09-13

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    Are you having sleepless nights thinking of the right domain name for youronline business? You aren't the only one. In this day and age, there aremany companies out there competing for the same online customers. Sometimes,something as simple as a domain name may be the difference in who winsthe business in the end.

    Well, everyone and everyone's grandmother knows by now why having your own domain is so important. To sum it up, here are the main advantages:

    - It shows You are serious about your business
    - It creates instant credibility for your business
    - It creates a branding for your business
    - It builds your online identity and is easily remembered
    - It can be an excellent marketing tool when used correctly
    - It is an investment and intellectual property owned by YOU

    Needless to say, having your own domain is an absolute NECESSITY if you're serious about doing business online!

    But aren't all the good domain names gone you say? It's true that most short or one-word or generic names are taken up, BUT you can still win at the domain name game by following the simple steps.

    Here are the 5 super easy secrets to a winning domain name anytime!

    BRANDING

    Every business needs to be branded, and that does not exclude your online business! 
    Now what's branding in simple terms?

    It's an identity that you want your customers to remember you by, and the best way to do that online is by your domain name!

    For instance, your business branding may be "Best Quality Service", so why not use that as your domain name, BestQualityService.com if it's still available for registration?

    This is a great way of creating CONSISTENT branding and identity!

    PHRASING

    How about using familiar or unique phrases as your domain name? This can help differentiate your site and heighten the recall factor.

    You can think up many catch-phrases for domain branding, how about "CowJumpsOverTheMoon", "MakeLoveNotWar", "SaleOfTheCentury", etc?

    But it's important that the phrases you use is aligned to your business, you wouldn't want to use a domain like CheapAndGood.com when you're selling high end premium products, it just doesn't gel!

    KEYWORDING

    An important and smart approach to selecting domain names used by many marketers is to create the domain based on rich keywords relating to their businesses. The reason behind this lies in the fact that it helps enhance search engine rankings, especially pay-per-click listings which is essentially a bidding on top keywords.

    As an example, if your site deals with golf improvement, you may want to identify your main keywords and come up with a domain like "improve-golf-lower-scores.com"?

    My personal example is my ezine site at http://www.Domain-web-hosting.com which utilized the keywords 'Domain' and 'Web Hosting'

    EXPIRED AND EXPIRING

    A wonderful method of grabbing quality domain names is by registering domains that had expired or will be expiring!

    Thousands upon thousands of domains are expiring every other day and getting a good one is really possible

    Try this site http://www.DeletedDomains.com to source for such domains, I grabbed http://www.BigBoysandTheirToys.com from their list the last time I did a search

    BUYING

    This option is a little more costly and risky but you'll have a better chance at finding a domain that you really want.

    There're three main ways to go about this :

    1. Email the webmaster of the existing domain about your interest and intention

    2. Bidding and buying at domain auction, sale sites like http://www.Afternic.com; or

    3. Typing in the name you need and you may land on a 'for sale' page

    Here are also Three domain registrars that charge less than $10 for each domain name registered through them (no hidden charges).

    I've personally used and tested them with my own domain names and they've proven themselves to be reliable and provide quality services.

    Make a .com name with us!

    http://www.dynonames.com

    http://www.verio.com

    Thanks for reading our article.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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