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Domain Names 101
By: Joe Eitel
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    2009-05-27

    Table of Contents:
  • Domain Names 101
  • Finding a Premium Name
  • Purchasing a Premium Domain Name
  • The Benefits of Using an Escrow Service

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    Domain Names 101 - Finding a Premium Name


    (Page 2 of 4 )

     

    In the business of marketing domain names, "premium" domain names are often very valuable and expensive because of their particular characteristics. For example, the names are short and memorable, or may contain words that are regularly searched for on search engines, or they contain keywords that help the name gain a higher ranking on search engines.

    Premium domain names may also contain generic words, so the word has more than one meaning and they commonly contain deliberate typos. For example, "facebok.com" was probably purchased with the intent of garnering the attention of those who incorrectly typed "facebook.com" into their address bar.   

    Given that premium domain names have the ability to be lucrative, those interested in purchasing one of these names must make sure they are using a reputable service. If a domain name is capable of being a lucrative source of income for someone, chances are acquiring the name will also be rather costly, and users must be cautious when providing personal information online or making online transactions.   

    Sitepoint is an online marketplace that has proven itself to be a reliable source for acquiring already-existing premium domain names. Similar to eBay, Sitepoint allows its users to bid on premium domain names with costs ranging anywhere from a buck to $350,000. Those listing their premium domain names for sale include helpful information that will assist interested buyers in their purchase.

    For example, sellers are required to link the exact URL being sold and must reveal when it was established. They also must detail how many unique hits the site gets per month, how many page views the site gets each month, the site's monthly revenue, and its Google pagerank.   

    Sellers also include details pertaining to the type of revenue the site brings, such as whether the site has affiliate sites, text link ads or any potential to expand. Other information includes the site's traffic details, such as whether a majority of the site's traffic is direct or search engine based.

    These may seem like tedious details at first, but those interested in buying a website will soon find out that it is these details that either makes or breaks a premium domain name.   

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