Web Hosting Articles

  Home arrow Web Hosting Articles arrow Build a Web Hosting Brand that Sells
Web Hosting Articles  
Web Hosting FAQs  
Web Hosting How-Tos  
Web Hosting News  
Web Hosting Reviews  
Web Hosting Security  
Weekly Newsletter 
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEB HOSTING ARTICLES

Build a Web Hosting Brand that Sells
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 8
    2005-08-31

    Table of Contents:
  • Build a Web Hosting Brand that Sells
  • Internet Brand Recognition Basics
  • Advertise, Duh!
  • Customer Satisfaction and Your Search Engine Image

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH WEB HOSTERS

    TOOLS YOU CAN USE

    advertisement

    Build a Web Hosting Brand that Sells


    (Page 1 of 4 )

    Web hosts must never undervalue their image. Image and brand power are absolutely critical to business, as customers often donít have any other way to initially gauge the value of a web host. Mike McEwan covers a series of things to help create brand recognition in the hosting industry.

    Needless to say, there is a lot to be said for any businessís corporate image. Companies like Microsoft and McDonalds rely heavily on their brands helping to sell products. But to you, the web host or reseller, image is ten times more important. The clichť is especially true for you: image is everything.

    Microsoft has built their image from strong (or weak, depending on who you ask) software packages that everyone uses at some point. They are so popular that almost everyone who is considering a Microsoft product has already used one. They know the power and ubiquity of the company. McDonalds has built brand recognition through gimmicky television commercials, placing millions of stores all over the world, and pumping the smell of grease and burning fat out to streets of hungry drivers. Obviously, none of this is part of the web hosting world.

    To boil things down to the simplest form, all that prospective hosting clients see of your company as a little html and a little Photoshop. You are a webpage, not a human being or a physical store. Web services like hosting are intangible compared to other kinds of services. Users donít get to see the service in shrink wrap, and they often donít get free trials. Customers rely on appearances and reputation to discern which companies will keep their web pages online. If your site looks unprofessional or does not provide what browsers expect, you have lost them already.

    Part of the trouble for web hosts who have not built brand recognition is that there is such a high market saturation of hosts. Customers have a million choices, and it can confuse them. Some users care most about the bottom line, and they will experiment with lesser known hosts to get better deals. However, many just want a promise of stability and performance, and they tend to gravitate to the several hosts that have formed a strong brand.

    There are a few notable things you can do to assure you are on your way to winning clients. Letís take a look at a few.

    More Web Hosting Articles Articles
    More By Developer Shed

    WEB HOSTING ARTICLES ARTICLES

    - Top Wordpress Plugins for SEO
    - Top Drupal Evaluation and Rating Modules
    - Free Network Monitoring Programs for Max Per...
    - E-store Hosting: Free Options for Beginners
    - Dropbox: The Ultimate File-Sharing and Synci...
    - Reviewing the Best Free Web Hosting Sites
    - Businesses Turn to Reseller Web Hosting for ...
    - Multiple Data Center Hosting
    - Web Hosting Goes Green
    - Web Hosting Technology Overview
    - Collaborate: An Examination of Tools for Gro...
    - Social Networking Security
    - Domain Names 101
    - Top Software to Help Manage Your Websites
    - The Evolution of Phishing

    Developer Shed Affiliates

     




    © 2003-2017 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap