Advertising Ideas for Your Web Hosting Business - Give Your Customers More
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As I mentioned, the goal of advertising is to get customers. You do that by giving them something they want that, preferably, they can’t get anywhere else. What do your customers really want? Or more precisely, what can you, and only you, give them?
One way to answer this question is with your own expertise. There are a lot of ways to communicate this to your customers. One you might not have considered is through tutorials. Writing some really good articles that contain the kind of information that would be useful to anyone who owns a website will help you attract traffic. You can even build each article around a certain key phrase. After you put the article up on your website, the search engines will pick it up, thus gaining you a greater presence on the SERPs. And of course, if they really are good articles, the word will get out, and you might even attract people by word of mouth--people who aren’t coming directly from the search engines.
In fact, word of mouth advertising in general works well, but it is certain to backfire on you if you don’t offer good customer service! Bad news always seems to spread faster than good; one disgruntled customer can poison the well for tens or hundreds of other potential customers. So treat all of your customers with the kind of care you’d extend to your very first (or very last) customer.
People expect prompt, 24/7 customer service and support from their web hosting service these days. Odds are you can’t offer that by yourself. Ask yourself how much time you can put into the business, monitor your help desk and support emails, and you might still be able to impress your customers with good service—at least for long enough to build up the business to the point where you can hire a customer support person or two to give you a break!
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