Advertising Ideas for Your Web Hosting Business - Getting the Word Out Online
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While we do want to think outside the box, we’ll start our brainstorming about advertising with the obvious. Most people will first come in contact with your web hosting business through your website. In that sense, promoting a web hosting business is no different from promoting any other website, so you can use the same techniques.
For openers, you will want to get a few advertising campaigns started. While you should at least consider other forms of advertising, online advertising campaigns are a good place to start. Many people have used Google AdWords with some success, so you will probably want to try it. Be prepared to adapt if it doesn’t seem to be working for you, though.
Another way to promote your web hosting business in the search engines is by naturally ranking near the top of the listings when people search for certain keywords related to your site. Searchers can still tell the difference between sponsored links and sites that make it to the top of the listings organically. The art of getting your website to score high on the search engine results pages (SERPs) is called search engine optimization. You can read up on how to optimize your website over at SEO Chat, which features many articles on various aspects of that topic. You can also hire a search engine optimization expert or company, but be warned: some of them engage in so-called “black hat SEO” practices that could get your website banned from the search engines entirely.
You will also want to get your web hosting business listed in various directories. I’m not talking about phone books, of course. There are plenty of web hosting directories online, and you want to get listed in as many of them as you can.
What about web hosting forums? Well, you can give that a try, but there are some caveats. Check out the other companies that advertise in web hosting forums. Do they sound like they’re offering way too much for way too little? That’s your competition. If you think you’d go broke trying to match their deals, you might want to stay away. It doesn’t matter so much whether they can actually deliver on what they’re offering; with so many companies offering those kinds of deals, people begin to expect it.
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