Advertising Ideas for Your Web Hosting Business
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Stuck for ways to get the word out about your web hosting business? Keep reading; this article features a number of them, including some you might not have thought of before.
When you’re too close to something, you sometimes get caught thinking in one particular way. That’s why you hear the phrase “think outside the box” so much, especially when people are trying to solve problems related to business. Often there is the sentiment that “this is the way we’ve always done it, so this is the way we should do it now.” Sometimes, though, it makes sense to tackle a problem in a number of different ways at once—and that’s very true for advertising your web hosting business, the topic of this article.
For the purposes of this article, I’m going to assume your web hosting business is already a “going concern” – you have the technical skills and the server in place, you’ve at least started to hire (or think about hiring) customer support people so you have some breathing room, you have your company’s website set up, and so on. Naturally, you need customers, or more customers. To get more customers, you need to reach the people who might be interested in your service, and convince them that you can offer them something they want that they can’t get anywhere else. How do you go about that?
Start by honestly considering what it is you have to offer that they can’t get somewhere else. Are your hosting packages larger than anyone else’s? Is your service better? Do you have some special knowledge from which they can benefit? If you’re having trouble figuring out how to answer this question, ask yourself what you would want someone to remember about your business after they have had contact with it, whether it’s through poking around your website, talking with customer service on IM or over the phone, or interacting with you in person as you go about your daily life. Once you know what makes you different from the rest of the pack, you have a focus to keep in mind when you start promoting your web hosting business to people.
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